I really like this coca-cola advert as overall it came with a campaign, this was choose happiness. this campaign was to inspire people all over the world from different cultures and life styles to come together and be happy. In this case being happy meant to have a coca-cola.
The advert is a series of small clips showing happiness or someone strong looking emotionally or physically. The clips start of very simple like the motivational voice speaking. as the voice gets more intense and passionate the clips start to bring more energy. There are clips with movement and different forms of joy. Then a violin begins to play a happy upbeat yet soft melody in the back ground as historical events which made people happy play. Then the word happiness flashes across the screen in white and red the coca cola colours.
The speaker has a low raspy voice which makes it seem like a fatherly figure. as if they are talking directly to you he referrers to happiness as "contagious" this is using subliminal messaging to make us associate happiness with coca cola. then the voice referrers to a famous quote "happiness comes to those who wait" then he steps on that quote saying "sure, but what are you waiting for" strait after he says this there is a base drop as heavy dance music starts, with bright colourful pictures of fireworks and coca cola spread across the screen.
All of these techniques give a very good impression on the audience, the fact coca cola is saying to there market to make themselves happy, they then associate that with coca cola.at the end it shows the four coca cola flavors and the slogan "choose happiness" as the slogan for the product is choose happiness this means people believe that coke will make them happy and therefor they should buy it. All through the advert, in the scenes showing joy, there is a bottle of coca cola showing up. This is again making the customer think of coca cola when they see joy.
