The mummy returns

Mise-en sene

The use of mise-en scene is shown through the old fashioned Egyptian landscapes. They are shown as vast, exotic and ancient therefore showing the great power of the Egyptian rulers. The architecture looks regal and majestic as if a great king lived there.  Another use of mise-en sene is the house of the family, it is huge, detailed and intercut. This shows the wealth of the family, in the house it is filled with literature and paintings showing their culture and appreciation for arts. For example the detailed expensive portrait of napoleon.

Editing

During the opening scene fight battle the editing speeds up, cross-cutting is used continually to help emphasise the emersion of the audience into the fight and the fast editing builds up tension. The other use of editing is when Anubis the sun god is edited into the scene killing and rampaging the castle. This editing it used to bring fear into the audience as this muscly, tall, terrifying god is sene. This is used to help the audience later understand the fear of the characters.

Camera work

When the god Anubis is first seen fighting the army of the people all we see is a low angle shot of him. This emphasises his vastness and makes him seem bigger and therefor more menacing. Another use of camera work is when the hero protagonist is fighting the people at the British museum there are many point of view shots, this forces you to spend time with the character and see the film from their view. Causing you to build up a relationship with the hero.

Soundtrack

There is music is used during the fighting scene of the warriors to intensify the tension and suspense. This makes the audience feel more amused into the action and worried at what the music may be building to! Another use of soundtrack is when there is a voice over near the beginning of the piece to give a background story, so the audience then feel they know more than the antagonists, therefore they are hooked to the screen as they want to see them understand what you do.  

Media Revision

Film Posters

Aims

·       To analyse the conventions and design of film posters

·       Focus on the action and adventure culture

·       Use media terminology

Design and conventions

·       Film title is always prominent and usually near the bottom

·       Text is stylised to suit the genre of film

·       Actors names top of the poster

·       Main image can show the basis of film

·       Tag line, teases the audience, raises questions clues of sub-genre e.g. action thriller

·       Release date

·       List of cast and crew if you like the director

·       Expert witnesses mostly newspapers saying positive

·       Age classifications

Media terminology for posters

·       Genre, type of film

·       Audience and demographic, who the film is aimed at

·       Connotation, what images and colours can mean

·       Protagonist, hero

·       Antagonist, villain

·       Narrative, story (tag line can show)

·       Representation, the way anything is presented

·       Stereotype, for comedic effect

·       Unique selling point, standing out or the different  

Unconventional posters

·       Differences, the Truman show has lots of images creating one thing

·       No main image, clues of genre

·       Very little information 

   Why we watch TV?

·       

          Amusing interesting. Escapism

·        Relationships. Repeat people like there qualities. Celebs

·        Surveillance, questions. Like to know the answers

·        Values. People watch what supports their ideology   

   Discredited

·        Hyperaemic syringe model, watching violent games makes violence. Passive will take and use

   We use media to gratify our needs 

Action and adventure 

Think carefully about how the protagonists are constructed: are they conventional heroic figures?

They are conventional A&A protagonists in the fact they have the convention of being typically good looking, they are also intelligent as they can plan a heist. this shows their skills 

they also show courage and bravery in escaping after a heist. however they are committing a crime but due to these conventions they are almost forgiven. 

Identify the two main nationalities represented and make judgements about how the audience's responses towards them are shaped. There are no superheroes in this extract  but there are definite gender representations, such as a 'father' figure. Also, how is the ‘big city’ represented in this extract?

two main nationality represented are the Italians, who are not doing their jobs as security guards, watching football and smoking instead. this shows laziness. the other nationality is the Americans who are represented. they are shown as handsome, heroic and more intelligent than the Italians. they are therefor the protagonist. we are more likely therefore to side with the Americans.  the father figure in this extract is represented as the older of the men. he praises the men when they do well ans refer to the with "kid". the city is represented very delicate and beautiful. this makes the heist seem bigger and more intense. 

First Ideas

What went well?

• Good background for the setting, a Cyprian beach to show exotics. 
• The colours matched well and fitted with the vibrant theme 
• The girl was placed in a good position leaving space for bottle 

What did not go  well? 

• There was not a lot of substance in the photo
• There was nothing artsy or interesting about it
• It was very simple with not much theme 
• 

Johnny English

Johnny English 

 

Johnny is an anti-hero, we can see this from his serious attitude and go getting ways yet instead of succeeding brilliantly in a normal spy movie for example James bond he fails and often hurts himself. This creates a relationship with the audience as we can relate to the normal human like tendency. The audience also gets to watch and laugh at him which is entertaining and funny. 

He is commanding to the female character and seemingly brave, we can see this by the large building he is attempting to get into. He is courageous as he is willing to in in though a sewage pipe. He seems to be attempting an amazing stunt of going into a tall building. 

The female character stays behind as the so called more powerful man checks for safety, she tells him to "be careful out there". He replies in a smooth brave tone assuring her he will. But after he hits his head very hard on the pipe. This is funny as it is showing his clumsy attitude and failure to be smooth. 

Vogue

Vogue

I would want to place my advert in vogue, vogue is a high fashion magazine fitting the style of my first advertisement. Vogue has many fashion advertisements and perfume advertisements making it ideal to show my advert. My advert is going to be high fashion and very simple and professional looking. This is a perfect fil for placing it in vogue. A lot of vogues funds and pages are filled with adverts, as it is one of the most famous magazines in the world I can be sure my advert is seen. 

 

American Dad!

Comedy in American Dad

American Dad! Is an American adult animated sitcom created by Seth MacFarlane, Mike Barker, and Matt Weitzman for the Fox Broadcasting Company. Unlike similar shows, Family Guy and The Cleveland Show, American Dad! Does not lean as heavily on the use of cutaway gags, and is less concerned with conventional "setup-punchline" jokes, instead sourcing its humour mostly from the characters, the relationships between family members, and the relatable plots. While the core issues and resolutions are relatable in most episodes it is the bold characters that bring the show to life.  There are five main family members each with their own quirky jokes.

Stan- Stan Smith is the exaggeratedly masculine husband of Francine and father of Steve and Hayley. Stan is an agent for the CIA. Tending to take extreme measures with no regard for others nor potentially disastrous consequences, Stan is portrayed as insanely drastic. He is one of the main sources of comedy within the family, this is due to his crazy accusations and extreme stubbornness.

Francine- Francine Smith is Stan's housewife and mother of Hayley and Steve. Francine is often seen indignant, nagging and scolding her family (mostly Stan) over wrongdoings, sometimes even becoming berserk in these moments. Seemingly a voice of reason, Francine also nags at her family to uphold certain virtues. She is a traditional house wife, Francine’s main source of comedy is her idiocy.

Hayley- Hayley Smith is Stan and Francine's new-age hippie daughter. Despite being a married adult for much of the series, she still lives under her parents' roof along with her husband, Jeff. In mentality, she's portrayed as a far-left liberal. Hayley’s main comedy comes from the strong contrast between her far right father and her.

 Steve- Steve Smith is the baby of the family, Stan and Francine's high-school aged son. He attends Pearl Bailey High School. Steve is portrayed as an enthusiastic, ambitious, and wimpy nerd. The comedy created by Steve’s character revolves around the relatable awkward teenage stage, most people can relate to.

Roger- Roger is the Smith family's very zany alien. Blithely so, he is depraved, devious, and cruel. Roger typically displays a light hearted, carefree temperament while at the same time engaging in his freakish grossness. Many regard roger as the funniest character in the series. He has many personas who he fully commits to. Making him not only one funny character but many.

Audience pleasures include to laugh at the perils of the cast members, the random scenes and stupid ideas bring pleasure to the viewer when comparing themselves to the character as they are much more intelligent. Also the use of an aliens means there is a slight comparison to the family but the audience are positioned as omniscient to the characters.  

Ricky Spanish

Ricky Spanish is a famous sketch in American dad, Ricky is one of Rogers (the alien) forgotten personas. The thing he forgets is that Ricky is the worst person alive. This is in comprehendible to the audience and sounds ludicrous, but as the episode goes on every time the name Ricky Spanish is said there is a cut jump to an image of Ricky doing something horrible. There is also a voice over whispering the words Ricky Spanish. Making a funny fake intensity. One of the scenes in the episode is Ricky defending himself to someone for killing there wife. Ricky says “you know how I get when I drink champagne”. The audience they expects a jump cut of Ricky being tipsy and doing something by accident. Instead the scene is a two second clip of Ricky quite on purposely stabbing the wife with a samurai sword. This sudden random outburst, makes a joke out of the shock of the situation. This technique is used a lot in many American dad episodes. 

comparison

A comparison of how women are represented in fragrance advertisements from 1920, 1970 and 2014    

In my comparative assignment I have chosen three advertisements with contrasting representations. I will be using Mavis (print 1920) Charlie Revlon (print 1970) and J’adore Dior (2014)

Mavis Vivaudou (print, 1920)            

 This advertisement is in art nouveau style, the strong curves and sensual theatrical setting being very much a product of a time when France was in love with this style so it is a perfect representation of the new Mavis woman. Art nouveau is a huge part in this advert, we can see this style through the rich curves and beautiful women in the main focus. As this was very popular in the upper classes it draws attention strait away.

This advert is unlike the others I am comparing as it is a painting as opposed to an image. This shows a stylised quality as the women comes off as more of an idea or phantom than a real person. The fact she is with a man embodies the idea that this perfume is romantic and theatrical, the theatrical qualities shine through with her balletic body positioning. The fact that the couple are in costume suggests they have been invited to a mascaraed ball. The fact the couple can afford expensive evening costuming intensified their wealth. This was incredibly rare at that time, Mavis uses this advert as an aspiration for women. Her partner is in a Pierrot costume, from a famous show at the time commedia dell'arte. All of this proving their huge wealth which was almost impossible to achieve for most women. 

There is a sense of oriental Asian inspired patterns in the painting with the navy blue sky and the contrasting glowing yellow lantern. This with the free flowing curves exudes beauty. The woman represented seems like a dancer with her delicate features. Her partner lifts her up by the waist emphasizing its tininess.

The woman seems wealthy with her exotic oversize dress and jewellery in particular her head dress. She seems to be floating away from her partner and this with her flowing gown makes it seem as if she is flying away as if she is in a dream. Her eyes are shut in a dreamy haze and her delicate arms are outstretched in a graceful balletic pose. The bottom of her dress perfectly fits the shape of the arc behind her again ethicizing the strong curves. Together all of this embodies the epitome of traditional feminine actions. The bright yellow gold shows the sparkle out of the dark night. The fact there is a lit up city in the background leads me to believe the couple have been invited to an event together. Also the woman’s partner can barely be seen in the picture this could be showing how women can still be powerful and outshine the man, maybe however in this case she outshines him with her beauty.

The tag line is ‘irresistible’ supports the visual image of all men wishing to be with her and to dance with her. Though she is the centre of the image and therefor powerful she is still being supported by the man in the air

Charlie (1970)

The one in Charlie is very different from mavis, this woman is along proving her independence. She is moving and looking at the audience proving independence.

Created during the heyday of the women's movement in the seventies, Charlie, with its androgynous name, studiously carefree signature could be said to be one of the first feminist fragrances ever created.

I say feminist because it was marketed to American women during an era when feminist consciousness was at its pop culture height.

Revlon revolutionized fragrance advertising with the launch of Charlie, named after company founder Charles Revson. Revlon's in-house Creative Workshop in 1973 created the best-known campaign, featuring model Shelley Hack as the "Charlie girl," an independent-perhaps even employed-female who selected her own scent.

The name itself ‘Charlie’ suggests a masculine perfume due to it usually being a man’s name. This was very popular as feminism and feminist ideals were very popular e.g. allowing women to wear trousers. The women wearing old fashioned masculine clothing, this emphasises her beauty as she can be feminine and graceful without resorting to traditionally feminine clothing. The patterned shirt gives a slight feminine edge and brings out some colour. Her outfit is smart casual fit for working, jobs among women were just now coming into style as gender equality suddenly was seen as the norm.

The tag line “gives you the time of your life” suggests a bold women who is not afraid to go do what she wants. She is liberated when she buys this perfume. This tying with women at that time living without a man and getting what she wants.

She is not dresses in provocative clothing at all but in fashionable work style clothing. She is wearing a white suit which is not the norm as dark coloured suits were in fashion at that time. However the white on the suit underlines how casual and laid back this woman is.

She is making direct eye contact with the viewer stresses her confidence and assertiveness. Unlike this the mavis women who is looking away with a man holding her the woman in Charlie is in a stern shape yet still graceful without a man.